The Wizarding World of Harry Potter
About:
Are you ready to experience the magic of the Wizarding World? Step into the enchanting realm of Harry Potter at Universal Orlando and embark on a truly spellbinding adventure!
Initially aired during the 2010 NFL Super Bowl, this commercial for The Wizarding World of Harry Potter featured immersive CGI that lets viewers feel like they are actually riding a broomstick through Hogsmeade and around Hogwarts with Harry Potter himself!
The ‘Owl’ version of the 2010 Super Bowl commercial.
The CG team were tasked with creating Hogsmeade and Hogwarts as full 3D models, as well as creating the surrounding environment and CG people to populate the streets. The Spintwitches shop was created in higher detail for the ‘Family’ advert, where a family are shown watching through the window as a snitch flies around causing havoc.
This video shows some assorted shot breakdowns from the various adverts produced.
The Wizarding World of Harry Potter opened in late Spring 2010 in the Islands of Adventure theme park at the Universal Studios Orlando Resort.
As well as the actors, an owl was shot on green screen and composited into live action backplates.
My Role: Matchmove, keying, compositing, CG people. I also contributed to some of the texturing and lighting setups.
Software: Ssontech Syntheyes, Autodesk 3DS Max, Chaos Group V-Ray, E-On Software Vue, Adobe After Effects.
An owl decends through the clouds and down to Hogsmeade. From the opening sequence of the ‘Family’ trailer.
Client: Universal Orlando
Production Companies: Rosso Media/Mediastation
Creative Leads: Patrick Veale, Doug Fidler
Website: Wizarding-World-Of-Harry-Potter